Brylcreem has long been famous for the timeless slicked back look that keeps hair perfectly in place. But it’s got even more going for it. One small dab and it shines, styles and conditions hair. It’s 3 grooming products in 1. Saving you time and counter space. Protein Enriched Brylcreem leaves hair strong and healthy looking keeping it well-groomed all day. For external use only. How to use: Lightly dampen your hair then massage in just a dab of Brylcreem to style and condition your hair. To get an iconic swept back look, use a comb to keep hair looking smart. For a more textured look, work into your hair with your fingertips. Create your desired style and allow to dry naturally. An icon since 1928, Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their longer hair perfectly in place during intense air battles.Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style. Brylcreem is a men’s hair styling cream that conditions and leaves hair soft, healthy and manageable.